Sports & Active Nutrition Market Set to Reach $37.8 Billion by 2028

The global sports and active nutrition market is booming, projected to leap from $28.4 billion in 2023 to an impressive $37.8 billion by 2028, with a solid annual growth rate of 5.9%. Leading this surge is the Americas, which alone generated $19.5 billion in sales last year, fueled largely by increasing consumer demand for plant-based and functional nutrition.

What's Driving the Surge?

• Plant-Based Power: Consumers are increasingly adopting plant-based products as part of holistic health strategies.

• Beyond Protein: Growing interest in non-protein nutritional products and innovative flavor combinations.

• "Free From" Claims: Rising popularity of gluten-free, sugar-free, and other "free from" labeled products.

• E-Commerce Expansion: Online shopping, particularly strong in the Asia-Pacific region, is reshaping the marketplace.

Consumer & Industry Impacts

For consumers, this means a broader range of nutritional choices tailored to individual needs, particularly beneficial for plant-based diets. On the industry front, companies like Glanbia, PepsiCo, and The Hut Group are at the forefront of innovation, with e-commerce becoming increasingly vital for growth.

With the rise of health-conscious living, expect this space to stay vibrant with ongoing innovation and strong potential for investors and retailers alike. 🚀